i figured that if i'm gonna work at ucla, then i got to get some ucla pride. today i've been reading about the history of ucla, the department i've been working in, and the uc system in general. naturally i did read a little on ucsc as well to tie it in with the uc system history but now that i know something about ucla, i feel better about it. although i still think the architecture on this campus is crap. also, i don't understand university as a brand name. that there are people who wear ucla or usc clothing not because they went to the school or someone they knew did, but because they like the football team or they just wear it as a brand period. what the fuck is up with that? i guess it is too opposed to my value system for me to understand.